Case study: IT & competitive intelligence: watch program

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Case 5

Fields covered

IT & Information System

Examples

- Program and information monitoring

Context

A company seeks to improve the vision of the sector to maintain a significant growth rate and its status as a world leader.

Main issues

How to maintain a significant level of innovation?

RELATED OBJECTIVES

FINANCIAL
Profitability control
Increase turnover	•
Cost control	•
Investment control	•
ROI	•
...

MARKETING
Market share increase	•
Differentiation
Brand image
...

DEVELOPMENT
Cost management	•
Development time reduction
Increase the scope of the project	•
Research of innovating aspects	•
...

PRODUCTION
Facilities management
Costs production management
Time management
...

HUMAN RESOURCES
Staff training	•
...

Project stages

- Audit of the innovation process used

- Definition of work program

- Competitive intelligence: competitors, clients, suppliers

- Technological state of the art

- Development of a specific interface to optimize the exchange of information on the intranet

- Data base organization

- Program for strategic management

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